“Save the Pixel” is the best-selling ebook by Ben Hunt of London web designers Scratchmedia that gives you an easy-to-follow philosophy of Simple Web Design together with dozens of practical tips for making your web sites more direct, more appealing, and more successful.
"Save the Pixel" shows you how, simply by reducing the amount of stuff on screen and using easy techniques to focus visitor attention on key elements, you can make web pages that are accessible and pleasant to use, and far more successful.
"I utilized some of the techniques with the getability section and some various techniques, and it helped me close 2 projects worth over $4000 each."
Sample Chapter: The Art of Simple Web Design
"Save the Pixel" is both a simple design philosophy and a toolkit of easy-to-use techniques that increase your web site's success.
With over 20 full web redesigns as case studies, Ben Hunt shows a set of vital pixel-saving principles and practices.
The tutorials, notes, and "before & after" snapshots of each site redesign clearly show where pixels are so often wasted and what you can do to save them, without sacrificing appeal.
The results… clear and appealing web sites that people like to use.
If you design, build or commission web sites, you need to understand fundamentally that you're playing a percentage game.
Your only goal is to get the maximum number of visitors from page one to page two, then from page two through to getting what they came for, achieving your goals at the same time.
Do you know your website has about eight seconds to convince a visitor that they're in the right place. "Yes, I am going to get what I want here." If your site isn't doing that, it's failing.
This book shows you how.
"Whether you are a web designer or a company looking to enhance your web presence, Save The Pixel is a must read."
Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.
Howie Jacobson is the author of “Adwords for Dummies”. He says...
“Save the Pixel is the best book on web design and usability I've ever read, and one of the best books on internet marketing in general. If you're sending traffic to your web site via Google AdWords and you haven't discovered the strategies and tactics in Save the Pixel, I guarantee you're throwing away money. “It's not just information, but a systematic way of designing a site for your customers rather than your web designer's online portfolio. Save the Pixel is the one book I insist my clients read before I'll roll out an AdWords campaign for them.”
“Save the Pixel is the best book on web design and usability I've ever read, and one of the best books on internet marketing in general. If you're sending traffic to your web site via Google AdWords and you haven't discovered the strategies and tactics in Save the Pixel, I guarantee you're throwing away money.
“It's not just information, but a systematic way of designing a site for your customers rather than your web designer's online portfolio. Save the Pixel is the one book I insist my clients read before I'll roll out an AdWords campaign for them.”
"Save the Pixel is brillant, just brillant - just what is needed! A must read for anyone who designs and develops web sites."
